August 15, 2009

PETA PROMOTES VEGETARIAN EATING WITH A LIGHT TOUCH

The activities of PETA (People For The Ethical Treatment Of Animals) is involved in so many types of activities that they often seem to be all over the map.  My feeling has always been that they are most effective when they use a light touch to communicate their message.  A few months ago they started their campaign to promote vegetarian eating in South America.  This week they extend that campaign to Cuba.

Their first salvo was launched in Argentina, the birthplace of Che Guevara.  They promoted their campaign with a poster of Lydia Guevara, granddaught of Che.  She is wearing camoflage pants, red beret and bandoliers of carrots instead of bullets.  One fist is on her hip and the other is outstretched.  Title, "Join The Vegetarian Revolution".

This week they have written a letter to President Raul Castro:

August 13, 2009
His Excellency Raul Castro
President of Cuba
Dear President Castro,

On behalf of People for the Ethical Treatment of Animals (PETA), the largest animal rights organization in the world, with more than 2 million members and supporters, I am writing regarding recent reports about the "Cuban Toilet Paper Crisis." We would like to offer a little help while you "flush out" a more long-term solution. As a country that offers free health care and free medical education, Cuba is known to be health-conscious, and it is also a vegetarian-friendly place. With that in mind, we hope you will welcome the shipment that we will be attempting to send to you shortly--official PETA toilet paper reading, "Slaughterhouses Are So Filthy That Feces Are Found on Almost Every Piece of Meat. GoVeg.com. PETA" and "Wipe Cruelty From Your Diet. Go Vegetarian. PETA."

It is worth reminding anyone who is tempted by pork, chicken, and beef that salmonella, campylobacter, and E. coli are routinely deposited on meat at slaughterhouses when feces fly in various directions as an animal's body is eviscerated. And in addition to putting one at risk of food poisoning, meat is a leading culprit in many of the worst "lifestyle diseases." According to the World Health Organization, heart disease, obesity, and cancer are all on the rise in Cuba; leading health agencies have stated that vegetarians are less prone to all these diseases than meat-eaters are. Hopefully, our pro-vegetarian toilet paper will inspire more Cubans to pile on the plaintains, get their bounce from beans, fill up on fruit, and live healthier, happier lives.

Not only is a vegetarian diet better for Cuba's human population, it is also better for its animal population. Animals lead hard lives and are castrated or debeaked without painkillers, only to be slaughtered later.

I hope you'll find our gesture useful in promoting good health through a vegetarian diet.

Sincerely,

Tracy Reiman
Executive Vice President

This may be a hard sell in Cuba as they have always been proud that they have meat while other countries have no meat for the majority of their people. On the other hand, Cubans are a very analytical and intellectually curious people.  PETA might want to include some of those posters of Lydia Guevara along with the much needed toiletries.

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